The Dirty Truth About Vanity Sizing

April 22, 2014

Nothing will deflate your confidence quicker than taking an arm load of clothes into the dressing room simply to find that NOTHING fits you. Not only are you walking 3 feet smaller, but you can’t help but think, “what’s wrong with me? why does nothing fit?”

Ever have that feeling?

Ugh, it’s awful. I don’t blame you for wanting to avoid the dressing room altogether because of it.

In case you didn’t know, before I started my business I worked in the marketing department of a very well-known women’s plus size clothing company.

One of the reasons I high-tailed it outta there was that I got sick n’ tired of witnessing how disempowered women were around their bodies and how painful it was for so many women to dress when they didn’t love the skin they were in.

I’ll never forget sitting in a company-wide meeting and hear our CEO say, “Obesity is on the rise! Meaning more customers for us!”

I nearly fell off my seat in shock over how this man could regard an epidemic that plagues our culture a positive. It rocked me to my core.

And that’s when I knew I needed to help women end this war with weight for good.

A few years later, I birthed Laugh Yourself SkinnyTM.

While I got my soul sucked out of me going to that job every day, I acquired some “insider secrets” when it comes to corporate retail.

The one I’m sharing with you today in J-ciniTV, will blow your socks off and show you how to keep your confidence in the dressing room.

Every woman needs to watch this:

Feel free to forward this episode on to your mother, sister or friend. Every woman needs to watch it!

Love, health & laughter,


What Your Dog Can Teach You About Losing Weight

April 15, 2014

I am bubbling over with joy and gratitude. Last week I hosted the first Laugh Yourself Skinny Escape where 9 women unplugged, rebooted and shed hundreds of pounds – physically, mentally and emotionally.

I love watching the transformation and their faces as they get their zest for life back all without starving themselves or working out 24/7.

Here’s a couple of scenes from the week:


While I love to travel and be with my clients in the flesh, it feels so good to be back home snuggling with my little pup CJ.

When I first rescued him, there were days would I would envy him. I mean, can you blame me? His first nap is at 9:30am and he lounges in the sun allll day.

And he NEVER worries about if his pants will fit.

Despite his freedom from weight worries, he’s taught me some very important lessons when it comes to finding fun while trying to drop 10 pounds.

In this week’s episode of J-ciniTV, CJ makes his debut to share his top 5 tips on how to Laugh Yourself SkinnyTM…

Thanks for tuning in!

Love, health & laughter,


P.S. Stay tuned for an upcoming recap of the amazing week we had on the Laugh Yourself Skinny Escape – with lots of pictures 😉 !

How Spanx and shapewear are causing you to gain weight

April 7, 2014

Let me tell you about my first, and only, one night stand…with Spanx (aka compression shapewear).

At the time, I was desperately trying to drop 10 pounds, without much success and was heading to a summer wedding in a dress that was basically a neon sign that I had been eating too many cookies.

I purchased a pair of Spanx that compressed everything from my boobs to knees.

Even though my belly looked flat, at the wedding I was miserable…literally in tears from being strangled by my underwear. I could barely enjoy my dinner nor the dance floor, let alone take a deep breath.

When they were cutting the cake, I went to the bathroom…not to pee through the little hole in the crotch…but to trash these things.

Never EVER have I ever put myself through that torture again. It’s just not fun.

A lot of women, like I once did, use shapewear as a way to flatten their tummy, slim their thighs and smooth their back fat until their body gets there by itself.

But the truth is, the more you wear Spanx or other compression shapewear, the more bloated your belly, the more thundery your thighs and the more rolls on your back.

This week, I’m giving it to you straight that your “power panties” are actually causing you to pack on the pounds…in addition to a multitude of other health issues.

The truth is in this episode of J-ciniTV:

So instead of getting strangled by your panties, try Laughing Yourself Skinny.

Thanks for tuning in! See you next week!

Love, health & laughter,



Jcini-TV Diet Corner

April 1, 2014

When chatting with women who are interested in learning more about Laugh Yourself SkinnyTM, I’ve heard some pretty crazy techniques women take when it comes to slimming down. (No shame, we’ve all tried something off the wall…even me!)

The white rice diet, the cookie diet and the fasting diet are at the more extreme end. Weight watchers, counting calories and cross fit are some of the more “normalized” methods.

Either end of the spectrum, they’re all kinda crazy. Because each method, that is not customized to you – your body, your lifestyle – always leaves you back at square 1…STILL trying to lose weight.

So instead of beating yourself up that you fell victim to some of these methods that you knew were never sustainable (like I said, we’ve all been there)…let’s have some fun with it!

In the spirit of April fools, we’ve put together a very special episode of J-ciniTV that’ll give you a little giggle and some space from going down the rabbit hole of “oh my gosh, I can’t believe I actually did that!”

BTW, if you’ve been hanging out in my skinny little world for a while and you loved meeting “Juice Cleanse Julie“, “Smokin’ Sally” and “Point Counting Polly“…you’re gonna love this!

Start laughin’ yourself skinny this April Fools with this:


Thanks for tuning in & keep on laughing!

Love, health & laughter,



P.S. If you couldn’t join us on the Laugh Yourself Skinny Escape this year, which takes off next week, stalk me on Facebook and Instagram to what we’re up to!

Jessica's Top 3 Stress-Fighting Foods

March 25, 2014

Ever feel so stressed like you’ve got a one way ticket to crazy town…running around like a chicken with your head cut off? Welcome to my world just a few years ago. My friends and family used to start every sentence with “I know you’re so busy…” before they’d say anything to me.

Nowadays, honestly, my day isn’t any less stressful. Come to think of it my life is prob more nuts with a booming business and a 7 month old rescued puppy.

But I’ve gotten REALLY good at handling it all.

Now people say to me, “how do you do it all?”

When it comes to handling a never ending storm of stress, it doesn’t mean gritting your teeth and muscling through it. Or daydreaming your prince will appear and whisk you off to Jamaica so you can finally live your fairytale life.

What it means, is taking really good care of yourself.

Let’s face it, every day is a battle.  We should get a gold star for just being able to get out of bed in the morning.

But I’m sure you’re still waiting for yours to arrive, like I am mine.

So how do we prep ourselves to stay sane during the insane?

Let’s start with food. There are a number of foods that you gotta have in your back pocket when life gets crazy. They’ll help you stay grounded, focused and believe it or not, relaxed when the going gets tough so you can keep going.

And don’t trigger you to go for MORE food. In this week’s episode of J-ciniTV, I share with you 3 of my top stress fighting foods that are little soldiers I use as ammo for when my pup has me cleaning up poop at 4am and I have 50 things to do the next day.

Here’s how to tame stress without leaving your body a mess:

Thanks for tuning in!

Love, health and laughter,



P.S. We’re taking off for the Laugh Yourself Skinny Escape in less than 2 weeks! If you’re on instagram, follow me @JessProcini to see the behind the scenes on all the fun! xoxo

How Shopping Is Adding Inches to Your Waist

March 18, 2014

“I saved over $ 10,000 working with you last year” was in a love note I received last week from Amy, who finished my signature program Laugh Yourself SkinnyTM last year.

She told me that she had been prepping her tax stuff and she couldn’t believe how shifting her relationship to food saved her some serious cash!

When I first met Amy, she would pop over to the mall every Wednesday for some retail therapy. She told me she didn’t like to buy clothes because she felt nothing ever fit her, but she never met a pair of shoes she didn’t like. For her, grabbing a couple heels at Nordstroms was motivation to get her to Friday without biting her b*tch of a boss’ head off.

I secretly knew that this habit wasn’t much different than her, or any woman’s, relationship to pigging out on cookies after a long day.

I like to use the analogy of putting a different “band-aid” on the same boo-boo.

And whether your band-aid is retail therapy, gluten-free crackers, chocolate or wine – the problem isn’t the kind of “band-aid” you use.

The problem is at the root…”the boo-boo”…what’s really triggering the need for retail therapy or grabbing for the cookies.

For Amy, once we cleared up her “boo-boo” with food, it blossomed into that she didn’t need a new pair of shoes to catapult her through her week. Hence, her serious savings.

Wanna learn how she did it? Check out this week’s episode of J-ciniTV!

I give you a secret something that you can start doing NOW so you can clear up your boo-boo and save the dough you’ve been spending on band-aids!

Start saving some serious cash here:

I just love how using relationships to food can open up so much more in life (and your bank account!).

Thanks for tuning in! And I’ll see you next week on J-ciniTV!

Love, health & laughter,


P.S.  Amy’s story gets even better. One of her desires when we started working together was to take her husband on a paid-for-by-her Caribbean vacation where they leave the kids at home. She’s set to take off for her dream vacation in 30 days.

P.P.S. Looking to get away and drop 10 pounds while having a freakin’ blast? There are 3 spots left for our Laugh Yourself Skinny Escape. And doors close in just 9 days. Reserve your spot here.

Is Your Green Smoothie Making You Fat?

March 11, 2014

3 years ago I went to a health coach who told me to start every day with a green smoothie. Desperate to slim down, I invested over $400 smackaroos in a blender on steroids and started every morning waking my neighbors by pulverizing kale into slurp-able green goo. At first my waist started to shrink…but then I hit a plateau. A stalemate.

Regardless of drinking green smoothies every morning and working out 7 days a week, I was nowhere near feeling good in my body. Which catapulted me back into the dieting cycle…looking for that next ticket that would get me a little slimmer, a little trimmer and one more baby step closer to finally putting this dieting crap to bed so I could finally get on with my life. Once I discovered the fat-blasting foods that were right for MY body, I learned that that my beloved green smoothie was actually making me fat.

Nowadays it’ll be once in a blue moon that I have a green smoothie and if I do, it’s never first thing in the morning.

Before you go off the deep end thinking you’ve been lied to once again and all healthy food, including green smoothies, isn’t safe for you to eat…hold uuuup.

Green smoothies are a great way to get your greens in and are a great healthy tool. However, there are some BIG green smoothie mistakes that I see a lot of women making and things that I was even guilty of in the past.  So I’m taking what I learned and what I see and giving it to you straight.

In today’s episode of J-ciniTV I tackle the dirty secrets behind how your green smoothie is making you fat and what to do instead so you can keep sippin’ n’ slippin’ into your skinny jeans.

Get the dirty secrets here:

Got a green smoothie recipe you loooove?

Share it in the comments below the video.

And if you’ve got a girlfriend who loves her greenies, pass this along so she’s not left in the dark.

Thanks for tuning in!



How to celebrate yourself without feeling like a cheese-ball!

March 4, 2014

With just 2 days till my birthday, I’ve been jammin’ out to Katy Perry’s Birthday song…have you heard it? Even if you aren’t a March baby like me, you gotta take a listen.

In it, she takes the words right out of my mouth sayin’ “make it like your birthday everyday”.


Well think about it…in life we’re always working towards something…whether it’s to lose weight, move to a new town or get a raise at work, we all have goals and once we achieve one, another one pops up. It never ends until, well… life ends.

So you have 2 choices. You either ONLY dance once you reach your destination OR you dance ON YOUR WAY to your destination.

If dancing your way to your destination is more appealing but you’re not really sure HOW or if it really works, keep reading.

One thing I’ve learned is that we MUST appreciate, celebrate and straight up party with the here and now. We must consume the goodness that we currently have in order to move forward (in the most pleasurable way).

Otherwise, we get constipated (on life) similar to when we aren’t able to digest food.

And walking around constipated is debilitating. And miserable.

So this leads me back to Katy Perry…in order to dance your way to your destination, it requires you to honor yourself every day. Honor the baby steps. Honor the ups and the downs. And celebrate, celebrate, celebrate.

If you’re feeling uncomfortable with this task, I’ve got your back.

In this week’s J-ciniTV we’re going to start with baby steps and make sure you don’t feel like a cheese-ball having a “party” with yourself.

I give a you an example of a few of the things I’m celebrating as I add another year on this planet to my belt while I’m still on my way to my destination.

Get a peek at the party here:

Celebrating is the juice, the motivation that keeps you going when the going gets tough.

So whether you’re 10 miles or only a block away from where you started, raise a glass…you’ve made it! Yippie!

Love, health & laughter,


Too Busy to Eat?

February 25, 2014

Ever have a day where you’re so busy that you forget to pee…let alone eat?

I talk to women who struggle with this all the time. Where they *might* eat a breakfast and not swallow another bite until they collapse in the evening.

If you’re trying to lose weight you might think this is no big deal…after all, you’re not consuming calories and you don’t get hungry during the day…so why eat, right?

Sorry! The “I’m too busy to eat” or “I just don’t get hungry during the day” will bring your efforts to slim down to a screeching halt…no matter how many days you sweat or how much kale you eat.

Since I know you’re busy, I’m going to save you a few minutes of readin’ time because in this weeks episode of J-ciniTV I’ve put in all the details of WHY this is a terrible habit, WHAT you need to do instead and HOW to do it without sacrificing your to-do list and the 50 places you need to be at once.

And lucky for you, I used to be ‘el presidente’ of the “I’m so busy” club! I know how hard it can be to remember cool fun tips especially when it comes to putting yourself first when your to do items are multiplying like bunny rabbits, so I’m dishing out a rap-tastic way to remember it.

Trust me! You’ll get twice as much done when you do this:

Love, health and laughter,


How to Stay Full All Morning

February 17, 2014

We’ve allll been there…that awkward time between 10am and lunch where hunger creeps in a lot earlier than it should!  Where you find yourself playing eeny, meeny, miny, moe to help you choose between your only 2 dreadfully disappointing options:

Option 1 is to eat and not be hungry for lunch (which means giving up your excuse for a mid-day sanity break)


Option 2 is to work through the hunger and pray you make it to your lunch break without passing out (or deliriously watching the minutes tick by)

Neither of these options are fun nor will they put you on the fast track to dropping a pant size!

So I want to give you a secret weapon that is!

In today’s episode of J-ciniTV, I dish out 3 secrets that’ll have you smooth sailing all morning long. That way, you can focus your time, energy and mind space on tackling that to-do list with grace and ease!

Warning! This secret will shock you:

Like this? Share it with your colleagues and friends!

Thanks for tuning in and I’ll see you next week on J-ciniTV!

Love, health & laughter,


Did you know there are 4 Roots that trigger Emotional Eating?

Watch this video to identify which one is triggering you!

  • This field is for validation purposes and should be left unchanged.